例如,搜索引擎关键词广告竞价拍卖的巨大商业价值催生了一批非常高质量的交叉学科研究和学术社区。Nekipelov et al. (2015) 研究了一个非常经典的拍卖实证问题:如何从卖拍的报价数据推断竞拍者对拍卖标的的真实估值。但是作者并不依赖拍卖结果是纳什均衡的假设,而假设竞拍者是不断地在学习最好的竞拍策略。这对于搜索引擎关键词竞价拍卖这个高频率并且拍卖利益巨大应用场景是很贴切的。
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